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What is Kendrick Lamar's net worth in 2025? Not Like Us rapper features in the "largest celebrity brand campaign in Gatorade's history"

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On Friday, April 18, Kendrick Lamar became the first musician to feature in a commercial advertisement for Gatorade. The Not Like Us hitmaker starred in the brand's 'Lose More. Win More.' campaign, featuring NBA and WNBA juggernauts like Luka Doncic, A'ja Wilson, Caitlin Clark, and Jason Taytum.

In the last few years, Kendrick Lamar has become one of the most recognizable names in the hip-hop industry, especially after his historical diss track feud with Drake.

According to Celebrity Net Worth, the Not Like Us hitmaker has a net worth of $140 million in 2025.

As per the website, Kendrick Lamar has sold over 70 million albums in the United States alone. He has earned around $80 million in the last four years, bringing his total career earnings to a lucrative $263 million.

Additionally, the 22-time Grammy winner has an assortment of real estate investments across the United States.

These include a $40 million mansion in Los Angeles, a $16 million residence in LA's Bel Air neighborhood, and a $9.7 million home in Manhattan Beach, among others.

In the Gatorade commercial, K Dot's GNX track Peekaboo plays in the background. The rapper speaks about the company's 60-year legacy as a montage of various athletes plays.

Kendrick Lamar is seen in the final frame, with beads of orange-colored sweat (resembling the Gatorade energy drink) pouring down his face.

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“This will be the largest celebrity brand campaign in Gatorade’s history and will be the first time a musician is featured in Gatorade ads,” claimed Gatorade chief brand officer Anuj Bhasin (according to MSN).

The video has already amassed over 380k views and is nearing 6k likes within just 16 hours of being uploaded on YouTube.

Kendrick Lamar and SZA are set to embark on the Grand National Tour

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Kendrick Lamar and SZA in Apple Music Super Bowl LIX Halftime Show - Source: Getty
Kendrick Lamar and SZA in Apple Music Super Bowl LIX Halftime Show - Source: Getty

Kendrick Lamar and SZA's much-anticipated Grand National Tour is set to begin today, April 19. It will be the first all-stadium tour for both artists and is scheduled to span across North America and Europe for a total of 39 shows.

The tour is slated to promote K Dot's sixth studio album, GNX, and SZA's reissue album, Lana.

The North American leg of the tour will consist of 23 shows and will conclude on June 18. 21 shows are scheduled to take place in the United States, while the remaining two will be hosted by Toronto, Canada.

Thereafter, the two will begin the European leg of the tour following a few weeks' hiatus. Starting on July 2, it will consist of 16 shows in countries like England, Wales, the Netherlands, Poland, France, Portugal, Spain, and the like.

Grand National Tour's last concert will take place in Stockholm, Sweden, on August 9.

Here is the full concert schedule for the Grand National Tour:

Read More: "He sees himself while he’s performing"—SZA raves about Kendrick Lamar, claims she is “really excited to learn” from rapper in their upcoming tour

"The fall off is sad" — Internet reacts to Kendrick Lamar and SZA's tour tickets being sold at 60% off in a reported Instagram ad

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