"I wanted to break free creatively"- BLACKPINK's Jennie reveals inspiration behind the establishment of her agency Odd Atelier
On April 26, 2025, BLACKPINK's Jennie shared her inspiration behind the establishment of her agency, Odd Atelier, during an exclusive interview with Harper's Bazaar Germany. She was featured in the magazine's May and June issues.
During the conversation, she was asked:
"You also founded your label, Odd Atelier, in 2023. Were you already thinking about your solo career then?"
In response, the Solo singer explained that Odd Atelier originated from her desire to create music without limitations.
"Yes. The idea for OA was born because I wanted to break free creatively to make music without limitations, without having to fit into a mold. I had dreamed for a long time of creating my own creative space. Now, finally, the timing was right," she added.
BLACKPINK's Jennie talked about her solo album and confident style during the interview
During the interview, BLACKPINK's Jennie talked about her full-length solo debut album, Ruby. It was released on March 7, 2025, through Odd Atelier and Columbia Records, respectively. She was asked whether she thought about her younger self during the process of making the album. Jennie responded that she absolutely wanted to dedicate her album, Ruby, to her younger self.
She further elaborated:
"At the end of it all, I wanted to release something into the world that was purely mine- a name, a project, that people would associate with me without any confusion. The main inspiration, though, wasn't just personal. It came from a Shakespeare play."
She then discussed the meaningful and valuable lessons she had accumulated throughout the years. Jennie added:
"It’s funny. It still feels like I’m constantly running, constantly trying to keep up. But I’ve learned that it’s important to find your own pace. In the past, I lived at full speed, without knowing how to slow down. Back then, I was always worried about falling behind, and I struggled with it a lot. Through Ruby, I learned that it’s okay to pause, breathe, and reflect."
BLACKPINK's Jennie further continued:
"It’s a valuable lesson: to be satisfied with what I achieve in the present moment. And you know what? That often leads to better results."
Meanwhile, Ruby featured fifteen tracks, including Intro: Jane (with FKJ), Like Jennie, Start a War, Handlebars (feat. Dua Lipa), With the IE (Way Up), Extral (feat. Doechii), Mantra, Love Hangover (with Dominic Fike), Zen, Damn Right, F.T.S, Filter, Seoul City, Starlight, and Twin.
In recent news, BLACKPINK's Jennie made her solo debut performance at the Coachella Valley Music and Arts Festival on April 13 and April 20, respectively.
